"We have always tried to combine edgy design with innovative technical capability when marketing our films online. We tried several design firms, but when things needed to be done right and on time, we kept coming back to ADG."
- C. Rich Wilson
Producer Step Into Liquid & Dust to Glory
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ADG Is Feeling A Little Green
August 2007 BizSanDiego
Question: Running an "environmentally friendly" business is all the rage these days. But there's a lot that goes along with making the push to "go green." What is your company doing to go green? What are the costs of going green in your industry? Is it worth it?
"Going Green" within the Marketing/Advertising industry is perhaps the most difficult. Everything we do must be approved prior to going to press, which often entails several reams of wasted paper, and several tanks of gas to get to and from a clients office for signed approvals. Our studio, Alchemy Design Group has completely cut out this wasteful act by going completely digital in the initial stages of approval. Digital services have advanced tremendously in the last few years and now allow us to send hi-resolution comps to our clients digitally over the internet. There is an added perk to this and that is time savings and quicker time to market for our clients. Most of our clients appreciate this service as it better fits within their busy schedules as well. They can now review their newly proposed website/marketing materials from their laptop while en-route to their next meeting. What used to cost us a tree worth of paper, a tank of gas and an entire afternoon in meetings can now be handled within minutes with the click of the mouse and a few minutes on the phone. The measurable savings in material and gas is in the hundreds of dollars, the added bonus of quicker time to market for our clients is in the thousands, and the impact on the environment and our conscience? Priceless!
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